Tap a celebrity's photo to find out what they're standing up for:

“I’M STANDING UP FOR girls who want to find their inner rock star.” Sara Bareilles for Rock n’ Roll Camp for Girls Los Angeles

“I’M STANDING UP FOR unemployed, unskilled youth who need work or education and someone to believe in them like I do!” Kelly Osbourne for Prince’s Trust

“I’M STANDING UP FOR young people who want to express themselves through the arts.” Josh Groban for the Find Your Light Foundation

“I’M STANDING UP FOR kids bravely battling pediatric cancer.” Mario Batali for Cookies for Kids’ Cancer

“I'M STANDING UP FOR pets without a family to call their own.” Martina Navratilova for Humane Society of Greater Miami

“I’M STANDING UP FOR children who are trying to find their voice.” James Earl Jones for The Stuttering Association for the Young

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BEHIND THE SCENES OF THE “JUST BE” CAMPAIGN

KINKY BOOTS is about standing up for who you are and what you believe in. It’s about BEING WHO YOU WANT TO BE and showing the world what you care about.

This spring, 6 one-of-a-kind personalities put on a pair of dazzling red boots, sharing what the musical’s message means to them and how they use their unique passions to help and inspire others.